Tag Archives: Writing Career Tip

The City Romances Your Book – Ask Alice Saturday

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Sunset Downtown NYC SkylineQuestion: How do I get attention for my little book in a big town?

Answer: First you stop thinking of your book as little. Definitely never speak of it that way. After you get over that – Persist Till You Prevail. Persist at your marketing plan which works the same way anywhere. It works from the inside out.

Walk out your front door. Look up and down the street. Don’t look at tall buildings or hurrying crowds. That’s how a tourist sees a city. A local resident sees it as a collection of neighborhoods. Each one different – like a collection of small towns.

Walk down your street. Really look and really see. Walk to the nearest coffee shop and sit down with your notebook. You did bring a notebook. You’re a writer after all. Order a java or fancy bottled water or – in my case – a Diet Coke and write these questions in your notebook. Answer them there too.

  1. What is the Spirit of my neighborhood? Trust your instincts. Don’t overthink. You might want to re-word this as – What is the FEEL of my neighborhood?
  1. What gives my neighborhood this Spirit and Feel? Be specific. You’re talking about overall uniqueness then breaking that down into these component parts. The organizations that function here. The stores and businesses that thrive here. The places where people gather here – people of all ages – including the elders. The places of worship – all denominations of worship and spiritual groups. Plus the venues that you brainstorm on your own.
  1. Where/how can I find out about my neighborhood? Is there such a thing as a paper and print yellow pages anymore? Maybe a Business to Business edition? And don’t underestimate the giveaway papers and pamphlets. Everything going on around you is in one of those. This is micro research – the Open Sesame to a neighborhood fan base.
  1. What do I have to offer that will appeal here? What about your story could strike a neighborhood note? Every situation and location will be individual to you and your place. Think – Imagine – Find your way to being noticed here.

For example my media mentor Maria Ferrer has a wonderful idea for my series set in Riverton NY. The town has a café called Ginny’s Coffee Corner that figures prominently in each story. Maria says to hold events in a coffee shop in my neighborhood and dub it Ginny’s for the day.

I’ve taken a step in that direction by offering giveaways of my favorite coffee mug. Go to my website www.aliceorrbooks.com. Sign up for my newsletter where you’ll find out how to participate in the “I Want to Share a Cuppa with Alice” coffee mug raffle.

I think you get the idea. Start from your home base to find your first fan base and reach out farther from there. Tell your fan base folks to spread the word beyond your address and your address book to theirs. And so it goes. You romance your home city. Then you and your books move on to romance the world.

RR

A YEAR OF SUMMER SHADOWS – Riverton Road Romantic Suspense Series Book #2 – is available at http://www.amazon.com/dp/B00ZBOTH5O.  Book #1 – A Wrong Way Home – the eBook – is FREE at http://www.amazon.com/dp/B00T9RVGGC. These are my 12th and 13th novels and they’ve had a true romance everywhere from the start. Alice Orr – www.aliceorrbooks.com.

 

Your Place of Maximum Possibility – Orr What? Wednesday

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Sky's the Limit imageMy grandmother used to say “Always put your best foot forward.” She could have been speaking to anyone who hopes to be published today. I’m speaking to that very audience and as Grandma’s good girl I say “Always approach publishing from your place of maximum possibility.”

“Where is that place?” you might ask. Your maximum possibility resides in three venues. Today I address the first and what I consider the foremost of those – your writing work. I’ll get to the other two later.

To be in your place of maximum possibility for finding a traditional publisher or a readership as an independent publisher – you must write the very best work you have in you. The very best novel. The very best memoir. The very best nonfiction book. The very best story or article. That YOU have in YOU.

Anything less than your very best won’t be good enough to get you where you want to go in this extremely competitive media environment. On the traditional side agents and editors have piles of pages and a plenitude of digital submissions to select from when it comes to what they will represent or acquire.

“Choose me. Choose me” every eager writer cries. Your voices and mine are among them.

On the independent side readers have a multitude of eBooks and even indie published print books to choose from. We talk a lot about discoverability in the indie community. Those conversations have lurking beneath them our own cries of “Choose me. Choose me” as well.

Whatever your publishing medium choice may be the central question is the same. How do I emerge as one of the chosen? You write something absolutely bang-on terrific. That’s how.

You do that by getting your writer self into study mode. Study authors who are doing it right already. Study books on writing craft that can help you hone your own. Grab most tightly onto the tomes with lots of hands-on exercises. Do those exercises with your current writing project in mind. Because you must take what you learn and practice – practice – practice.

This also means going back to school. Find a writing course taught by somebody who truly knows how to teach. Listen to the jungle drums of student comment to know who that good teacher is. Then don’t miss a single class or blow off a single assignment. Take criticism with gratitude and run with it straight to the best writing you have in you.

Polish your writing until it’s a brilliant gem that will shine like a beacon to light your way from here. Because as you hold this writing gem in your hand and heart – you’ve reached the first great milestone without which the rest of your author aspirations cannot happen. You and your very best work have entered your own Personal Place of Maximum Possibility. And Grandma is really proud of you as am I.

RR

A YEAR OF SUMMER SHADOWS – Riverton Road Romantic Suspense Series Book #2 – Mark & Hailey’s Story. Officially launches with summer on June 22nd but is already available at http://www.amazon.com/dp/B00ZBOTH5O. This is my 13th novel and I wrote it from my place of maximum possibility. Alice Orr – www.aliceorrbooks.com.

 

 

 

 

 

Do Everything Right – A Writer’s Business Plan Step 2 – Orr What? Wednesday

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Excellence imageLast week I talked about A Writer’s Business Plan – Step 1. That step was basically this. You have to work your you-know-what off. I told a story of a top achievement moment for me and how I got there. You guessed it. I worked my you-know-what off. That’s a tough standard to maintain but the writing career route isn’t an easy trip.

Step 2 is equally tough and demanding. In order for you to succeed your Writer’s Business Plan must be built around excellence. To be more specific – you have to do every right. I understand nobody can actually do everything right. But you must make Doing Everything Right your goal and come as close as you can to achieving it.

This is most difficult with the challenges that scare us. When I started out as a literary agent the thing that scared me most was lunches with editors. A lot of my work for my clients was done in Manhattan restaurants at a narrow table with an editor from a New York City publishing house. I’d been one of those editors myself for a while but this was completely different.

I remember walking to my first editor lunch date as an agent. I was so frightened I didn’t know how I’d be able to eat because my stomach was in my throat crowded flat up against my heart. I kept telling myself one thing over and over again. “Don’t order anything that will fall off your fork.” No peas. No pasta that requires twirling. Nothing with lots of parts and sloppy sauce.

As it turned out I needed more preparation than that. I made it through the lunch hour mostly because the editor was a gracious soul. She recognized I was floundering and helped me along. “Tell me about some of the writers you represent,” she said. She’d kindly introduced the subject I should have introduced myself. I’m still grateful to her for that.

I never went unprepared to a professional lunch again. I made an advance plan for each one. I researched the editor and what she published. I made a list of specific clients and projects that would interest her. I memorized that list and how I’d pitch each project. I arrived at the restaurant early then kept my list out of sight and put on my brightest smile.

I didn’t bring up business until the after-the-meal coffee was being served. I didn’t take notes but I listened carefully. After our goodbyes I dashed to the nearest coffee shop and wrote down everything she’d said. Back at my office I accessed the client project most perfect for that editor and emailed it to her. Next day I messengered a backup hard copy as well.

I’d discovered the three stages of doing everything right. Stage 1 – Do your research. Come up with an action plan and a specific strategy for executing that plan. Stage 2 – When your boots are on the ground and the job has to be done follow your plan. But be flexible enough to detour when surprise opportunities arise. Stage 3 – Follow up. Follow up. Follow up.

A Writer’s Business Plan stages read like this. Stage 1 – Research your story. Plan your story. Pantsters will do less of this. Stage 2 – Put your you-know-what in a chair and work it off writing every day. Stage 3 – Get your story out there. Submit to traditional agents and editors. Or to your own hired editor who will make your story the best it can be before you indie publish it.

Fill out your own individual details for each of these stages. By the way – no negative thinking is allowed. You absolutely can do this. You’re already on your way to doing everything as right as you possibly can. And when you go to lunch with an editor let me offer a word of advice. If you’re doing everything right you won’t have time to eat.

RR

My current novel is A WRONG WAY HOME – Riverton Road Romantic Suspense Series Book #1 – available at amazon.com/author/aliceorr. Next is A YEAR OF SUMMER SHADOWS – Riverton Road Romantic Suspense Series Book #2 – launching with summer on June 22nd. These are my 12th and 13th novels and I’m trying to do everything right with both of them.  Alice Orr – www.aliceorrbooks.com