Literary Agent Search Savvy. Where have all the agents gone? A writers’ conference organizer contacted me recently to ask why they were having so much difficulty finding participants for their annual agents’ panel. From what I hear, this is not the only group having that problem. In fact, individual authors experience the same scarcity.
Agents are selective. A difficult species to pin down, even back when I wasa member of that species (check out the above visual). Literary agent accessibility has always been a thorny issue. Agents, and their mother ship companies, have always been selective regarding who goes where in terms of conference participation, which is an investment for them after all, even more so now than in the past.
Traditional Publishing has become an almost totally bottom-line business. For agencies, that means they must justify each investment they make of time and resources. Not only the time and effort spent on being at an event, but the time and effort required to address the cascade of manuscript submissions that result from every such appearance.
Bottom-line thinking, agent style. The essential consideration for any agency worth its AAR membership is this. How many author contacts are we likely to make at this event that will lead to taking on a client who attracts a publisher and sells lots of books for that house? The viability of any agency depends on its ability to scout out authors who will satisfy publishers.
This concern has to do with commerce. Many authors, and authors’ organizations, make no pretense of being commercial in focus. Others claim otherwise. Their primary goal is not necessarily to sell the work, or so they say. They are instead all about freeing the writerly voice, exploring the writerly self, and encouraging that voice and self to define and speak the writer’s personal truth.
A worthy aspiration for sure. But, to the publishing establishment—agents, editors, publishing houses—that focus reads as not particularly marketable, whether this is entirely accurate or not. All of which puts writers’ groups, and writers, at a definite disadvantage when it comes to attracting agents, either to attend author events or to represent an individual writer’s work. But do not despair. I have a couple of suggestions.
My first and most sweeping suggestion is to modify your target search. Seek out, in addition to literary agents, people who know a lot about the publishing business and how to succeed there. Let’s call them Mavens. A writers’ event has a better chance of mounting a successful panel when there are mavens in the mix. An individual writer gifts herself with access to wisdom and experience when she cultivates a maven mentor.
Thus, value is added. These mavens know the world of writing and publishing like it is, as we used to say, and they tell it like it is. They shoot from the hip and are, frankly, much more forthcoming with the real skinny than most agents can afford to be. Another agent bottom line is that she must not risk alienating publishers.
Still, almost every writer wants to get up-close with agents. More specifically, you need to find agents who will actually be willing to show up for a panel and/or read your work. So, here’s my second suggestion. Identify established agencies and target the young, the talented and the hungry on their staffs. In other words, don’t pursue the headliners. They already have a stable of authors and are far less eager than their newer colleagues to go trolling for more clients.
Contact agents who are lower on the agency totem pole. Go to the agency website. If they don’t have a good one, that’s a heads-up that they’re not very deep into the publishing game. Find the assistant editors and associates. Check their credentials. Each should have a bio on the site that details the submissions they prefer. Google them too. Any agent worth that designation has an online presence.
Choose the ones that suit your interests and needs. Don’t worry that you shouldn’t be scouting the second string. Successful agencies hire talented new agents they believe can bring in authors that will attract publishers. These agencies groom and train their recruits and closely supervise their work. The top dogs prepare their pups to become champions – your champions.
“Hungry” means these starlets don’t yet have a full stable of clients and are eager to find good writers with good work. Let’s face it, that means marketable work, books that will sell. If you want a stall in that stable, my words to the wise are these. You must adopt the bottom line too. If you need to find out how, return to my first suggestion. Ask a maven. That’s real Literary Agent Search Savvy. Alice Orr – www.aliceorrbooks.com
A Wrong Way Home – Alice Orr’s Riverton Road Romantic Suspense Series Book 1 – is a FREE eBook HERE. Enjoy!
Alice’s latest novel – A Time of Fear & Loving–Riverton Road Romantic Suspense Series Book 5– is available HERE. Praise for A Time of Fear & Loving. “Alice Orr is the queen of ramped-up stakes and page-turning suspense.” “Warning. Don’t read before bed. You won’t want to sleep.” “The tension in this novel is through the roof.” “I never want an Alice Orr book to end.” “The best one yet!” “Budding romance sizzles in the background until it ignites with passion.”
Look for all of Alice’s books HERE.
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